\begin{itemize} \item just by a bullet, using \texttt{itemize} \item numbered, using \texttt{enumerate} \begin{enumerate} \item one \item two \item three \end{enumerate} \item or with a label, using \texttt{description} \begin{description} \item[itemize] bullets \item[enumerate] automatic numbering \item[description] labelling \end{description} \end{itemize}
The pifont package includes a variant of the itemize command that will replace the usual 'bullet' by a Zapf Dingbat symbol of your choice
\begin{dinglist}{43} \item First \item Second \end{dinglist}
and a variant of the enumerate command that given an initial Zapf Dingbat symbol will increment the symbol for each item.
\begin{dingautolist}{172} \item First \item Second \end{dingautolist}